Show HN: Mental Models for Startup Founders Hello HN, I launched Wingify/VWO (Visual Website Optimizer) here on HN in 2010. The initial momentum and feedback I got from this place was a key reason I was able to profitably bootstrap the company to roughly ~$30MN ARR. Over the last 2 years, I have been writing a book for startup founders that's informed by my experience with Wingify and many failed attempts before it. It's finally done, so thought of launching it on the same forum where it all started for me :) There are a total of 68 mental models covering various aspects of building a startup: - Choosing markets - Building products - Ecosystems and partners - Thinking about Moats - Approaching marketing - B2B v/s B2C - Hiring & culture Unlike other books, I'm not sharing my story and neither take a very prescriptive approach. Rather, I use mental models to shine light and provide a tractable way of looking at problems an entrepreneur encounters during her startup. I understand that entrepreneurship cannot be systemized, but I'm hoping some of the mental models I share help in clearer thinking and faster decisions. Would love your feedback on the book: https://ift.tt/KAdFhU7... If you find it useful, please share it with others in your network. https://ift.tt/KpVPJQN May 24, 2023 at 12:27PM
Show HN: Tape It, iOS recording app for musicians Hello HN, Over the last 15 months, two friends and I developed the music recording app we felt we wanted based on our own needs as musicians. It's called Tape It [1] and has just recently hit the Apple App Store [2]. We put a lot of effort into a good UX to help musicians really focus on playing their instrument instead of pretending to be a recording engineer. The app records in stereo on newer iPhones (although that's a premium feature; the free version only records in standard mono audio quality). I would be really grateful for advice from this community on how to best approach marketing. We had a great TechCrunch article covering our launch [3], and we posted it on various music websites. Turns out advertising on Google or Apple Search is a dark art, though. We have some good ideas for developing a good social media presence, but they will take time. Please hit us with feedback, opinions and advice that you think a young ind...
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